This page was created by Jack Martin Leith, Canaveral founder and mission director.

Canaveral works alongside leaders of forward-looking enterprises in the UK and beyond. We help them turn tough problems into ambitious outcomes and increase their organizations’ power to create the new.

A tough problem is a strategic or operational challenge you don’t know how to tackle. You probably have one on your plate at this very moment.

This is how you know you’re looking at a tough problem:

  • High levels of complexity, ambiguity and uncertainty are present.
  • There are multiple stakeholders, each with their own unique perspective and agenda.
  • There is no agreement about the fundamental nature of the problem, and there is no common language for discussing it.
  • The desired outcome is disputed, unclear or unknown.
  • There is a lack of consensus about what type of intervention (change management, internal comms, coaching, L&D, org design, conflict resolution, business model innovation etc.) is likely to be effective.
  • New ways of thinking, working and relating are prerequisites for success.
  • You know you need external assistance, but none of your usual service providers can provide the right combination of generalist outlook and specialist know-how.

Examples of tough problems faced by business leaders

“Challenge is the crucible for greatness.”
John Baldoni
John Baldoni, author of Lead by Example: 50 Ways Great Leaders Inspire Results

Canaveral provides the generalist outlook and specialist know-how needed to transform your tough problems into ambitious outcomes, thereby generating maximum value for clients or customers, other stakeholders, wider society and — as a natural consequence — your business.

Our approach is called problem transformation: a way of perceiving and responding to tough problems such that ambitious outcomes are achieved and the value creation capability of the enterprise is increased.

Problem transformation is altogether different from problem solving, which does nothing more than eradicate a troublesome state of affairs and restore the status quo.

Problem transformation practitioners abandon the status quo and create a new reality, one in which the problematic situation no longer exists. Creating this new reality requires a shift in perception, to seeing possibility where others see limitation.

“Transformation is a shift in one’s perception of what is possible.”
Mo Cohen
Mo Cohen | View profile elsewhere on this site
Read more about problem transformation
“Problem solving is taking actions to have something go away: the problem.
While problem solving has its place, as a persistent approach, it limits accomplishment.
The elimination of a problem does not mean that the desired result can be created.
As distinguished, solving a problem does not by design lead to a creation.
Creating is taking action to bring into being that which does not yet exist: the desired outcome.”
Robert Fritz
Robert Fritz, author of The Path of Least Resistance and originator of structural dynamics

We help you transform your tough problem by means of a programme of collaborative work we call a mission.

A Canaveral mission has two inseparable purposes:
1. Eliminating the problem and achieving your ambitious outcome.

2. Acting as a learning laboratory for the business as a whole, thereby increasing its power to create the new.

In some cases, the problem will be transformed through a brief intervention, such as a series of action learning sessions, a multi-stakeholder collaborative gathering, or a skilfully-designed remark to the right person at the right moment.

Accomplish the mission and expand value generation capability

Find out how we help transform your tough problems into ambitious outcomes:

Our approach

Our people

Are you settling for the Moon or aiming for Mars?

Photo credit: Andrew Chaikin
Photo credit and copyright: Andrew Chaiki
“By 2025, we expect new spacecraft designed for long journeys to allow us to begin the first-ever crewed missions beyond the moon into deep space. By the mid-2030s, I believe we can send humans to orbit Mars and return them safely to Earth. A landing on Mars will follow. And I expect to be around to see it.”
Barak Obama
Barak Obama, 15 April 2010

With the mission accomplished and the ambitious outcome realized, your business is now better equipped to survive and prosper in a turbulent and unpredictable operating environment — one that demands constant innovation, reinvention and renewal.

“I want to pass along a piece of advice that Bill Clinton offered me a little over a decade ago.
Well, actually, when he said it, it felt less like advice and more like a direct order.
What he said was: ‘Turn toward the problems you see.’
It seemed kind of simple at the time, but the older I get, the more wisdom I see in this.
And that’s what I want to urge you to do today: turn toward the problems you see.
And don’t just turn toward them. Engage with them. Walk right up to them, look them in the eye … then look yourself in the eye and decide what you’re going to do about them.”
Matt Damon wearing NASA insignia on left lapel
Matt Damon | view source
“All action is premature until its too late.”
David Bernstein
David Bernstein, co-founder of The Creative Business

Contact Jack Martin Leith and get the conversation started